Digital Marketing Specialist Jobs Vacancy in Advantech Cincinnati
Advantech Cincinnati urgently required following position for Digital Marketing Specialist. Please read this job advertisement carefully before apply. There are some qualifications, experience and skills requirement that the employers require. Does your career history fit these requirements? Ensure you understand the role you are applying for and that it is suited to your skills and qualifications.
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Digital Marketing Specialist Jobs Vacancy in Advantech Cincinnati Jobs Details:
Advantech is a global leader in the development and manufacturing of high-quality, high-performance computing platforms used to enable an intelligent planet. The 30+ year old company serves multiple industries including Digital Healthcare, Digital Logistics, and Intelligent Retail & Hospitality, Industry 4.0/Smart Manufacturing, Gaming, Intelligent Building, Transportation, Power & Energy, and Video Solutions. Customers range in size from major OEMs/ODMs and corporate brands to small businesses and system integrators. They are served through three business divisions: Industrial Internet-of-Things, Embedded Design-in, and Smart City Solutions. Global headquarters are located in Taipei, Taiwan with regional offices in 23 countries. The company has 2 manufacturing sites, 4 logistic centers, and 15 repair centers enabling them to offer one-stop global services to their customers worldwide. As of today, Advantech employees over 8,000 people globally with revenues exceeding $1 Billion USD. For more information, visit www.advantech.com .
Advantech’s Industrial Internet of Things (IIoT) group is recognized as a leading manufacturer of intelligent automation technology and is consistently listed as one of the 50 top global automation suppliers. Product offerings include Intelligent HMI platforms, Industrial Ethernet, Wireless Communication, Automation Controllers, Automation Software, Embedded Automation Computers, Distributed I/O Modules, Wireless Sensor Network Solutions, Plug-in I/O, Industrial Computers, and Industrial Communication solutions for a wide array of industries. N. American operations for this group are based in Cincinnati, OH.
Advantech’s Industrial Internet of Things (IIoT) group in North America is currently looking for a Digital Marketing Specialist who will be responsible for developing innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to our websites and generate interest in our company products and vertical markets. This position reports to the Director of Marketing.
Key Responsibilities & Skills Required
Optimize websites for SEO, as well as usability
Manage PPC programs primarily with Google, LinkedIn, and Facebook
Research and maintain existing online industry portals
Create and promote content to generate leads and increase traffic
Research key vertical markets and develop multi-tactic campaigns to maximize results
Ability to work in a fast paced, team environment
Demonstrable experience with PPC, SEO, email marketing, and lead generation
Familiarity with Google Analytics and other website metrics
Experience with Photoshop, Dreamweaver, and Illustrator. Hubspot a plus.
Proficiency in use of business productive tools such as Microsoft Outlook, Word, Excel and PowerPoint
Possess strong communication and interpersonal skills
Possess efficient time management and strong organizational skills
Proven ability to quickly learn and adapt to new systems, processes, plans, and programs
Education & Knowledge Required
Bachelor’s Degree in Marketing or related field required with a m inimum of two years’ experience in digital marketing, preferably in a Business-to-Business (B2B) environment. Must be up-to-date with latest trends and best practices in digital marketing with the ability to multi-task effectively in a rapidly changing business environment.
Works out of Advantech, Cincinnati, OH office.
Up to 10%. Travel required for industry trade shows and corporate events.
Advantech is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Human Resource Manager at [insert email].