15 May

Marketing Specialist Jobs Vacancy in Grand Rapids Metrology Grand Rapids

Position
Marketing Specialist
Company
Grand Rapids Metrology
Location
Grand Rapids MI
Opening
15 May, 2018 7 days ago

Grand Rapids Metrology Grand Rapids urgently required following position for Marketing Specialist. Please read this job advertisement carefully before apply. There are some qualifications, experience and skills requirement that the employers require. Does your career history fit these requirements? Ensure you understand the role you are applying for and that it is suited to your skills and qualifications.

Follow the online directions, complete all the necessary fields, and provide all relevant information so your application is submitted correctly. When you click the 'Apply this Job' button (open in new window) you will be taken to the online application form. Here you will be asked to provide personal and contact details, respond to employment-related questions, and show how you meet the key selection criteria.

Marketing Specialist Jobs Vacancy in Grand Rapids Metrology Grand Rapids Jobs Details:

Summary of Position

This position will act as the primary marketing force for GRM. Reporting directly to the Vice President, the Marketing Specialist is responsible for creating, implementing and analyzing specific marketing campaigns as well as managing the overall social media presence for the company. The Marketing Specialist works with the sales, service and administrative teams to develop and design original content with the ultimate goal of furthering Grand Rapids Metrology’s brand recognition in the metrology industry.

Duties & Responsibilities

WEBSITE & SOCIAL MEDIA

Manage and company’s website, including frequent updates and improvements to SEO

Manage products, content and communication on eCommerce website

Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant

Create shareable content appropriate for specific networks to spread both our brand and our content

Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences

Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.)

Explore new ways to engage and identify new social networks to reach our target buyers

Track, measure, and analyze all initiatives to report on social media ROI

Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing

MARKETING CAMPAIGNS

Provide leadership, development and execution of marketing campaigns that support corporate, market and/or customer-specific goals

Execute paid advertising campaigns through google and social channels

Work in conjunction with the operations team to make strategic decisions regarding marketing initiatives and budgetary spending

MARKET RESEARCH

Report results and evaluate level of effectiveness of each marketing campaign

Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact

Analyze marketing and sales data to develop insights and make recommendations on areas for optimization

Research competition’s digital presence

Monitor and maintain data quality within the marketing database

GENERAL MARKETING ACTIVITIES

Identify opportunities and challenges for marketing activities through discussion and analysis of data

Develop marketing training initiatives with operations team

Create content regularly to grow the company’s footprint ( press releases , corporate announcements, video and other creative content)

Order promotional products and company apparel

Assist HR with recruitment branding initiatives

Monitor the company’s CRM platform to ensure accurate and complete collection of customer data and use data from CRM to create targeted marking campaigns

Together with the product team, educate both internal and external stakeholders about our product features and their benefits

Evaluate new technologies and add-on applications to improve and optimize marketing team performance

Work with customers to create case studies and customer success stories

Education and/or Work Experience Requirements

Bachelor’s degree in marketing, business, or related field

Excellent skills in planning and organizing, writing and editing, and verbal communication

Computer skills include Microsoft Office, Adobe Creative Suite, Wordpress, Google Analytics, HTML knowledge a plus

Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions

Ability to manage multiple projects at the same time in a fast-paced environment

Benefits

We offer an outstanding benefits package including medical, vision, dental, life insurance, short-term disability, long-term disability, 401(k) matching program, flexible spending plans and paid time off.


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