19 Jul

Consumer Collecting Specialist Jobs Vacancy in Red Bull Orlando

Position
Consumer Collecting Specialist
Company
Red Bull
Location
Orlando FL
Opening
19 Jul, 2018 26 days ago

Red Bull Orlando urgently required following position for Consumer Collecting Specialist. Please read this job advertisement carefully before apply. There are some qualifications, experience and skills requirement that the employers require. Does your career history fit these requirements? Ensure you understand the role you are applying for and that it is suited to your skills and qualifications.

Follow the online directions, complete all the necessary fields, and provide all relevant information so your application is submitted correctly. When you click the 'Apply this Job' button (open in new window) you will be taken to the online application form. Here you will be asked to provide personal and contact details, respond to employment-related questions, and show how you meet the key selection criteria.

Consumer Collecting Specialist Jobs Vacancy in Red Bull Orlando Jobs Details:

The Consumer Collecting Specialist (CCS) is on the front line of Red Bull’s local sampling and collegiate marketing efforts, driving trial through our Wings Team program and building brand love with our Student Brand Manager (SBM) program. A critical part of our core marketing strategy, the CCS enables Wings and SBMs to be the local face to our global brand.


Areas that play to your strengths

(all the responsibilities we'll trust you with)

  • PEOPLE MANAGEMENT



    Hire a dynamic team of individuals with a track record of accomplishment that represent our brand values

    Deliver trainings and tools to ensure Wings and SBM teams are set up to successfully deliver on plans

    Empower Wings and SBMs to create and own ‘bottom-up’ plans

    Coach direct reports to grow their skills and increase brand knowledge

    Provide direct, consistent, and productive feedback to maximize individual and team impact

    Cultivate a culture of accountability in line with Red Bull’s values

    Recognize and reward exceptional execution

    Process administrative paperwork for personnel movements and actions



  • INCREASE TRIAL AND BUILD BRAND RELEVANCE



    Build a localized plan with the Brand Marketing Manager to increase trial and intensify consumption

    Manage local resource allocation (e.g. budgets, cans, hours, etc.) based on national strategy and Business Unit (BU) KPIs

    Challenge Wings and SBMs to generate new ideas for sampling missions and campus activity to drive trial and excite consumers

    Conduct regular market visits to better understand the focus areas and executional challenges

    Identify and develop new opportunities beyond existing programs that will win new users and intensify existing consumption

    Analyze and report against program goals and key priorities including cans, occasions, consumer targeting, sales support, event support, and indirect sampling initiatives



  • COLLABORATION AND DISCOVERY



    Champion & share best practices with key stakeholders at Headquarters and the BU

    Build strong relationships with internal sales and marketing stakeholders to maximize program impact and Sales Support initiatives

    Lead execution of local and national trial-driving and collegiate “big moment” campaigns in collaboration with Cross Marketing and Key Accounts

    Leverage Consumer Collecting to support national, BU and regional brand campaigns (e.g. product launches, brand building events, and implementation of cross marketing programs at retail)

    Contribute to the annual Brand Marketing plan

    Support network, influencer, and opinion leader identification


  • The ability to lead and cultivate a strong team environment, people management preferred

  • Strong communication skills, including presenting and training abilities

  • Coordination of collaborative projects from ideation through planning and execution

  • An understanding of marketing communications and storytelling with an emphasis on content in the digital and social media landscape

  • The ability to write, present, and share ideas articulately

  • A history of thriving in collaborative and creative environments

  • Work with collegiate, student brand ambassador and/or sampling programs preferred


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