14 Nov

Digital Marketing Communications Coordinator Jobs Vacancy in Winchester Mystery House San Jose

Position
Digital Marketing Communications Coordinator
Company
Winchester Mystery House
Location
San Jose CA
Opening
14 Nov, 2018 30+ days ago

Winchester Mystery House San Jose urgently required following position for Digital Marketing Communications Coordinator. Please read this job advertisement carefully before apply. There are some qualifications, experience and skills requirement that the employers require. Does your career history fit these requirements? Ensure you understand the role you are applying for and that it is suited to your skills and qualifications.

Follow the online directions, complete all the necessary fields, and provide all relevant information so your application is submitted correctly. When you click the 'Apply this Job' button (open in new window) you will be taken to the online application form. Here you will be asked to provide personal and contact details, respond to employment-related questions, and show how you meet the key selection criteria.

Digital Marketing Communications Coordinator Jobs Vacancy in Winchester Mystery House San Jose Jobs Details:

Job Title: Digital Marketing & Communications Coordinator

Department: Marketing & Group Sales

Status: Full Time, Exempt

Reports to: Director of Marketing & Sales

Job Summary:

Digital Marketing & Communications Coordinator will develop, implement, track and optimize our digital marketing campaigns across all channels. Our ideal candidate is able to interpret customers’ behavior and suggest creative ways to increase brand awareness to drive attendance and revenue.

Job Duties:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Instrument conversion points and optimize user funnels
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Create editorial calendars and syndication schedules
  • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
  • Optimize Winchester Mystery House pages within each platform to increase the visibility of our social content
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Conduct ongoing visitor research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences) and prepare reports by collecting and analyzing data
  • Collaborate with the graphic designer to produce promotional materials
  • Craft clear marketing copy for website on new tours, events and products
  • Organize promotional activities for new products/services
  • Plan interviews and press conferences, write press releases and provide on site support for all media interviews

Education & Experience

  • BS in Communications, Marketing, Business, New Media or Public Relations
  • 2-5 years work experience as a Marketing Coordinator or similar role
  • Background in travel, tourism, attractions or museums a plus
  • Knowledge of traditional and digital marketing tools
  • Experience with research methods using data analytics software
  • Expertise with SEO/SEM campaigns, web design and web development
  • Solid computer skills, including MS Office, web analytics and Google Adwords, Google Analytics
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Demonstrable social networking experience and social analytics tools knowledge
  • Knowledge of online marketing and good understanding of major marketing channels
  • Positive attitude, detail and customer oriented with good multitasking and organizational ability

Job Type: Full-time

Experience:

  • SEO: 2 years (Required)
  • Digital Marketing: 2 years (Required)
  • Google AdWords: 2 years (Required)


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