15 Oct

Social Media Specialist Jobs Vacancy in Catawba Valley Community College Hickory

Position
Social Media Specialist
Company
Catawba Valley Community College
Location
Hickory NC
Opening
15 Oct, 2018 30+ days ago

Catawba Valley Community College Hickory urgently required following position for Social Media Specialist. Please read this job advertisement carefully before apply. There are some qualifications, experience and skills requirement that the employers require. Does your career history fit these requirements? Ensure you understand the role you are applying for and that it is suited to your skills and qualifications.

Follow the online directions, complete all the necessary fields, and provide all relevant information so your application is submitted correctly. When you click the 'Apply this Job' button (open in new window) you will be taken to the online application form. Here you will be asked to provide personal and contact details, respond to employment-related questions, and show how you meet the key selection criteria.

Social Media Specialist Jobs Vacancy in Catawba Valley Community College Hickory Jobs Details:

Manage the College's social media platforms as part of a coordinated external communications effort focused on increasing awareness of college programs, customer engagement, supporting college marketing initiatives, and driving traffic to the CVCC website.

Examples of Duties

Develop and maintain collaborative working relationships with various college departments to support departmental social media users campus-wide in the most effective social media practices to achieve their engagement goals.

Ensure that the College's social presence is aligned with CVCC's brand, strategic priorities, and public positioning.

Develop and manage daily social media content ensuring that all content is unique, relevant and engaging, and is cross-promoted on appropriate platforms.

Create original content, and curate dynamic content from other users on mobile-first and mobile-only platforms. This includes writing copy and identifying visual assets to support messages

Build and schedule all paid social media content across platforms. Report on results, and provide ongoing optimization to social media marketing stragegies based on results.

Stay current with new advances in social media marketing, best practices, and the competitive landscape to identify potential challenges and opportunities in the short and long term.

Provide recommendations on innovative ways to use social platforms and digital content to tell stories, interact and build community and promote the college with the specific platform audience.

Ensure ADA compliance and accessibility of content to ensure all college and community stakeholders have adequate access to resources.

Qualifications

Associate's degree in Marketing and/or Business or related area of study, with 2+ years in a social media marketing position with diverse technology experience.
OR
Bachelor's degree in Marketing or Advertising.
Knowledge:

  • Social media platforms, including but not limited to, Twitter, Facebook, LinkedIn, Google+, YouTube, Instagram, Pinterest, Blogs and more
  • Social media listening, publishing, and analytics software (Adobe Social, HubSpot, Facebook Insights, etc.)
  • Management of one or more widely followed social media accounts
  • Pertinent federal, state, and local laws, codes, and regulations
Abilities:
  • To work without direct supervision
  • Exceptional time and project management skills, including the ability to handle multiple stakeholders and projects with changing priorities
  • Technically savvy with an ability to quickly and effectively research and learn new tools and techniques
  • Excellent, professional written and verbal communication skills
  • Strong copy writing skills with a creative vision and sound judgment to make on-the-spot decision
  • Work effectively in a team environment

Supplemental Information
Environmental Conditions
Office environment; may periodically work irregular hours, including nights and possibly weekends.

The worker is required to have close visual acuity to perform activities such as: viewing a computer terminal; and/or extensive exposure to computer monitors and reading/editing social media/web content.

Physical Conditions
Frequent walking, standing, and sitting for prolonged periods of time.

Frequent communications, verbal and written.

Light work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.

Class specifications are intended to present a descriptive list of the range of duties performed by employees in the class. Specifications are not intended to reflect all duties performed within the job

  • Portfolios and/or examples of work welcome.

All advertised positions contingent upon funding.
All employees paid by direct deposit.


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