11 Oct

Brand Marketing Manager Jobs Vacancy in Red Bull San Diego

Position
Brand Marketing Manager
Company
Red Bull
Location
San Diego CA
Opening
11 Oct, 2018 30+ days ago

Red Bull San Diego urgently required following position for Brand Marketing Manager. Please read this job advertisement carefully before apply. There are some qualifications, experience and skills requirement that the employers require. Does your career history fit these requirements? Ensure you understand the role you are applying for and that it is suited to your skills and qualifications.

Follow the online directions, complete all the necessary fields, and provide all relevant information so your application is submitted correctly. When you click the 'Apply this Job' button (open in new window) you will be taken to the online application form. Here you will be asked to provide personal and contact details, respond to employment-related questions, and show how you meet the key selection criteria.

Brand Marketing Manager Jobs Vacancy in Red Bull San Diego Jobs Details:

The Brand Marketing Manager (BMM) leads our regional marketing efforts to win new users, intensify beverage consumption and build brand love. The BMM plays a critical role in developing strong beverage marketing plans informed by consumer and product insights. The BMM also drives excellent execution in their team of Consumer Collecting Specialists (CCS), who embody our commitment to giving a local face to a global brand.


Areas that play to your strengths

(all the responsibilities we'll trust you with)

  • LEAD LOCAL STRATEGY TO RAISE BRAND RELEVANCY & INCREASE CONSUMPTION THROUGH OCCASIONS & CHOICE



    Oversee management of regional Cross Marketing and Consumer Collecting (Product Sampling and Collegiate Marketing) programs

    Leverage consumer and product insights to inform regional plans and up-level team’s strategic capabilities

    Oversee Sampling plans to drive awareness and trial, including consumer focuses and product allocation

    Oversee Collegiate plans to ensure we bring the next generation of consumers into the brand

    Lead ‘360’ Cross Marketing plans to grow consumption in our priority occasions

    Oversee Beverage initiatives to grow awareness and trial of our product variants

    Provide anecdotal/empirical data to inform and recommend local advertising efforts

    Lead Consumer Activation programs at retail to amplify key initiatives at point of purchase

    Support network, influencer, and opinion leader identification

    Drive cross-functional collaboration to optimize outcome of brand initiatives (sales, marketing and media)

    Ensure all local brand/beverage efforts are in line with national strategy and guidelines



  • RECRUIT, DEVELOP & RETAIN TOP TALENT



    Identify and hire people who can thrive in our culture and excel within their core functions

    Manage direct reports towards annual regional business objectives

    Enable a high-performing culture by focusing on individual, strengths-based development

    Provide direct, consistent, and productive feedback in order to maintain quality performance

    Ensure a culture that rewards relentless effort and exceptional execution in line with Red Bull’s values

    Identify and train high potential employees for succession opportunities

    Train, empower and hold direct reports accountable to the highest standards through ongoing coaching and development


  • 1. 3+ years of experience in Consumer Marketing; preferably in a CPG environment

  • 2. An understanding of traditional & non-traditional brand marketing strategies including ‘below the line’ and digital

  • 3. An understanding and working knowledge of marketing communications and storytelling with an emphasis on digital and social media

  • 4. The identification of trends and ability to turn insights into actions

  • 5. A talent for integrating creative and unique marketing solutions into existing and emerging consumer landscapes

  • 6. Management of collaborative projects from ideation through planning and execution

  • 7. A strong ability write, present, and share ideas articulately

  • 8. A history of coaching, leading and influencing in order to foster a collaborative and creative environment

  • 9. Successful management of teams and large budgets

  • 10. Management of collegiate and/or student brand ambassador programs preferred

  • 11. Management of product sampling programs preferred


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